The Iris Ceramica Group Stand at Cersaie 2021 is designed by Area-17 Architecture & Interiors as a public square where visitors can safely meet in its wide, open spaces. Within this urban ecosystem, a few magic boxes interact with people. Moving through them, visitors discover variable views telling the brand’s core values that defined the company’s history and still inspire its future steps.

As workspaces have becoming increasingly hybrid environments, Area-17 Architecture & Interiors designed a 2019 Iris Ceramica stand where relation and exhibition live side by side up to blending together. The display happens within the rarefied complexity of an architectural landscape that defines both areas and functions.

Bell is the snapshot of a movement. The truncated-cone volume synthetizes the shape of a real bell, whose oscillation is captured in a single instant. The incline of the lamp implies dynamism, an unstable temporary balance, which strikingly contrasts the obvious static nature that belong to an object of such great dimensions.

Area-17 designed a collection of limited-edition furniture for Ariostea, exploring the expressive potential of the ceramic material.

Iris Ceramica stand designed by Area-17 for Cersaie 2018 demonstrates the ability of interpreting contemporary spaces using the ceramic material in an unexpected way. This year, the inspiration comes from the latest trends in co-working environments, where new ways of interacting and doing business ask for new architectural languages.

Martinelli Luce celebrates Cobra lamp 50th anniversary with twenty-three signature re-editions by designers and artists working with the brand, among which Area-17 Architecture & Interiors. The new projects were disclosed at La Triennale di Milano on the occasion of the exhibition- event Cobra Texture, which opened February 27th, 2018. Each new edition comes in 30 signed and numbered pieces, plus three art trials.

The new Iris Ceramica stand designed by Area-17 for Cersaie 2017 counts on the intense expressivity of products, which reveal themselves with no artifice.

Modena is the new lamp designed by Area-17 for Martinelli Luce, historical Italian design brand.

Iris Ceramica’s stand by Area-17 is a relational space, where appreciating the wide range of the group’s products and doing business in an environment of relaxed elegance, far from the fair clutter.