Exhibition

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ORLANDO, Usa 108 sqm 2019

During Coverings 2019, Area-17 received the “Best Inspirational Design” award at the largest international tile & stone show in North America for the Fiandre USA booth design that was a tribute to the ancient world of Italian artists’ vintage workshops, where intricate ceramic artistry took place for decades. The “Ceramic Atelier” exhibition space envisioned the concept of an inspirational workshop, like a gallery-atelier, where mixed sizes, collections, and ideas contributed to new trends and innovative projects.

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SHANGHAI, China 8'000 sqm 2019

On May 2019, Panerai staged the “Survival Instruments for Modern Heroes” event at the Minsheng Art Wharf in Shanghai. For the impressive happening, the Italian luxury brand recreated an underwater labyrinth complete with aquatic creatures and deep sea caverns to highlight the potential of its diving watches and chronographs.

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COLOGNE, Germany 80 sqm 2019

Area-17 designed Ariostea stand at LivingKitchen, the annual international kitchen show at IMM Cologne, the most important furnishing show in Northern Europe. Within an exhibition revolving around contemporary product and interior design, Ariostea introduces a new way of interpreting the kitchen environment through a non-conventional use of ceramic slabs. The Ariostea kitchen is meant to be an architecture rather than a set of furniture pieces, something that generates a new space instead of furnishing an existing one.

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BOLOGNA, Italy 360 sqm 2018

Iris Ceramica stand designed by Area-17 for Cersaie 2018 demonstrates the ability of interpreting contemporary spaces using the ceramic material in an unexpected way. This year, the inspiration comes from the latest trends in co-working environments, where new ways of interacting and doing business ask for new architectural languages.