Area-17 has designed and realised a whole new interior concept for this 400 sqm, 4 stories, high-end residential property owned by a Chinese Fine Arts collector in Sha Tin Hong Kong.
From Milan to Hong Kong: Area-17 has brought a classic of Italian lifestyle to the vibrant SoHo neighborhood in the busy Central district. The idea behind Bella Lee bar comes from the Italian aperitivo ritual and aims to create a space suitable for each moment around the clock. A playful mix of references that recall the traditional aesthetics of the café, bar, and club designs reinforces this idea.
Designed by Area-17 Architecture & Interiors for a womens' healthcare specialist, this private clinic in Hong Kong’s Central district is a well-matched combination of designer furniture, premium finishes, and original artworks.
Area-17 designed the new concept for Chinese eyewear brand Zèle’s stores. The payoff “Stay young, stay Zèle” translates into a design focused on a strong product and brand awareness, with a refined yet trendy atmosphere. Central to the project is the inner space, both as break time and personal place, where customers discover the pleasure of devoting time and attention to themselves.
Inside an ultramodern skyscraper at the hearth of Xi'An financial center, Area-17 designed an iconic workspace for an eclectic client, defining a new balance between contemporary and luxurious.
The partnership between Area-17 Architecture & Interiors and Iris Ceramica Group continues with a renovation work that combines distinctive features of contemporary design with a great respect for what the brand means for its surroundings and the people living there. The refurbishment of the historic Iris Ceramica headquarters arises from two main needs: integrating the original building from the ’60s with the brand-new showroom’s volumes, and remodeling the interiors, which underwent a change in functions over the past decades. It also states the choice to consolidate a weighty brand identity and return it to employees and clients with a new, stronger visual image.
Area-17 designed the new showroom for SapienStone, the Italian brand that produces high-quality ceramic slabs for kitchen and bathroom applications. It is located inside an original country house at the foot of the Appennini.
For the restyling of the Italian Ariostea headquarters’ interiors, Area-17 drew inspiration from the brand’s core values: technological innovation and maniacal attention to detail. The 2'000 sqm office building occupies 2 floors, connected at both ends by double-height volumes providing wide perspectives as well as a visual and physical tie among spaces.
As the universe of pop up stores gets more exciting every day, many famous brands have been exploring this retail concept to spice up the classic shopping experience. Area-17 designed a captivating 100 sqm pop up store for Asian luxury brand Shanghai Tang in SKP, one of the largest high-end shopping mall in Beijing.
The new Jacob Cohen boutique opened in Milan in via della Spiga, at the very heart of the Fashion Quad. The new store is spread over 200 sqm and over two storeys, where Area-17 combined the richness of details to neat geometries of linear elements and surfaces, according to a color palette which deftly mixes deep blue, gold, and neutral shades of beige and browns, giving that sense of preciousness and laid-back elegance that has always been the brand’s hallmark.
Klasse 14 has officially landed in Hong Kong with its one-of-a-kind flagship store designed by Area-17 Architecture & Interiors. Drawing inspiration from a rarefied, ideal museum, the retail space recreates the “ordinarily unique” experience that is the brand’s core value.
Area-17 designed the Shanghai-based purchasing headquarter of Lojas Renner , leading South American fast-fashion company. Inspired by the concept of cooperative working, the layout consists of a vast, uninterrupted environment. Furniture is arranged to guarantee the maximum flexibility, while only few areas are devoted to specific functions. The graphic’s design plays a major role in clearly defining the space usage, as in the case of the mail area.