Materials from tradition, a simple design with a domestic flair, a renovated brand design characterize the new concept for Il Lupo Toscano, a classic benchmark for Tuscan home-cooked food offered in a fast-casual context.
Coop’s Supermarket Of The Future at Bicocca Village is conceived as an experimental arena where shopping logics are tailored to the expectations of a young and well aware public, used to have everything at a mouse click.
On April 2016, the first Dispensa Emilia restaurant designed by Area-17 opened in an exceptional location: Il Centro, a brand new shopping mall built on the area of the former Alfa Romeo factory and one of the biggest malls in Europe.
Dine Art is where art and fine cooking merge to create the perfect union of sensory experiences. The restaurant is located on the 16th floor of the Kwai Bo industrial building, at the heart of the popular Wong Chunk Hang (Aberdeen) neighborhood in Hong Kong.
The multifunctional space at I Gelsi Shopping Mall in Modena has risen to precise challenges. The first one was crafting a space that is flexible enough to accommodate various activities, such as retail, informal dining, networking, and relaxation all without exceeding cost or complexity.
Meraviglia is not just a traditional Italian-style pizzeria, but also a true piece of Italy that lives in Shanghai. An extremely detail oriented approach generated a space characterized by authenticity, where conviviality intermixes with romanticism.
Area-17 collaborated with INRES to develop the new format for FiorFiore stores. FiorFiore is Coop’s premium private label, featuring the finest traditional products from Italian and worldwide food culture. FiorFiore Concept Store is meant to be a food boutique, where the high quality of design, materials, and skilled craftsmanship are metaphors for the excellence of the products on sale.
Hearth of Italy celebrates Italian food culture in the heart of Moscow. Area-17 and INRES designed a space with an authentic atmosphere in which to buy products from Italy as well as taste Italian specialties in themed restaurants.
Starfish Oyster Bar is a rare pearl in the wide sea of Beijing restaurants, offering a menu dedicated to serving seafood of a superior calibre. Area-17’s design aimed to give a voice to the main themes that inspired the owners: the ocean and the excellence of its products.
Area-17 designed the clean yet cozy interiors of LMPLUS, Massimo Masili’s third restaurant serving fine Mediterranean cuisine in Beijing.
The fresh-looking yet refined environment of Tamarind Indian restaurant shines through subtle hints to its cuisine homeland. Area-17 designed a space where bright colors and glass surfaces decorated with motifs reminiscent of tamarind flowers are understated references to the Indian imaginary.
