Golden Goose pop up store opened inside the Haitang Bay Duty Free Shopping Complex in Sanya, China. A minimalistic box with an industrial flair, its aesthetic hints to shipment boxes containing something the receiver has long wished for.
Developing the original concept, Area-17 oversaw the pop-up realization. Golden Goose, an Italian high fashion sneaker brand, is the creation of two young designers who were both outsiders of the fashion industry at the beginning. Founded in 2000 in Venice, the brand combines a refined and modern style with a vintage feeling that is supported by the strong Italian sartorial tradition. Drawing upon an enthusiastic market response, Golden Goose is currently expanding its presence worldwide.