Location: SANYA, China 50 sqm 2020
Client: Golden Goose SPA
Type: Retail

Golden Goose pop up store opened inside the Haitang Bay Duty Free Shopping Complex in Sanya, China. A minimalistic box with an industrial flair, its aesthetic hints to shipment boxes containing something the receiver has long wished for.

Developing the original concept, Area-17 oversaw the pop-up realization. Golden Goose, an Italian high fashion sneaker brand, is the creation of two young designers who were both outsiders of the fashion industry at the beginning. Founded in 2000 in Venice, the brand combines a refined and modern style with a vintage feeling that is supported by the strong Italian sartorial tradition. Drawing upon an enthusiastic market response, Golden Goose is currently expanding its presence worldwide.

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SHANGHAI, China 3.200 sqm 2021

Joint-Harvest, a technical company that integrates sales, R&D and supply chain services, commissioned Area-17 Architecture & Interiors to design its Shanghai HQ. The workspace was meant to foster social interactions among the large company staff. The 3.200 sqm, spanning over 4 floors, depict the interplay of an ordinary day of work through wide open spaces and informal settings. A sincere mood of enjoying life in all its aspects is reinforced by a palette of bright, warm colors.

 

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China 2020

Deli PLUS is a young office furniture brand, co-founded by China's Deli Group and Japan's PLUS group. Area-17 has been supporting the project from the very beginning and was therefore able to permeate this new concept with Italian design’s culture and principles. The tree first showrooms - Hangzhou, Suzhou and Guangzhou - have been thought and realized simultaneously to mark the launch of this design venture and to set off a strong brand identity.

 

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BOLOGNA, Italy 360 sqm 2021

The Iris Ceramica Group Stand at Cersaie 2021 is designed by Area-17 Architecture & Interiors as a public square where visitors can safely meet in its wide, open spaces. Within this urban ecosystem, a few magic boxes interact with people. Moving through them, visitors discover variable views telling the brand’s core values that defined the company’s history and still inspire its future steps.

 

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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FOSHAN, China 620 sqm 2021

Tencent is a Chinese multinational technology company, among the world's top ones in the field. It is the largest video-game vendor and among the largest social media corporations. Credited as one of the world's most innovative companies, this naturally inspired Area-17 in envisioning the Tencent GBA Industrial Internet Experience Center as a place where the visitor can experience the extraordinary, rather than simply learning about a product or service. The showroom’s multimedia design is powered by WeShape (Beijing) Digital Technology Co., Ltd., which applied a variety of high-tech display equipment and interactive devices to shape a complete map of solutions connecting the physical to the digital world and to the cloud hyperspace.

 

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SALERNO, Italy 150 sqm 2020

Nestled on Southern Italy hills, this apartment is designed by Area-17 as a seamless space alternating opaque and transparent volumes, flooded by natural light. The idea of connectivity shapes a new interiors’ layout: the minimalistic cube of the kitchen opens on the dining and living area. The result is a refined yet casual environment, tailored on the family social life’s routine.

 

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SHANGHAI, China 240 sqm 2020

K&Irene is a jewellery brand of French heritage that recently opened its first store at Peninsula Hotel in Shanghai. Area-17 Architecture & Interiors designed a new retail concept enhancing the brand identity as well as oversaw the realization of the Shanghai boutique. As a precious piece of antique jewelry, the more you get closer the more the store reveals itself in a combination of sophisticated details.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.