The FAB showroom project, designed by Area-17 Architecture & Interiors and launched in 2023, is conceived as a multifunctional space aimed at enhancing comfort and the quality of the visitor experience, while also highlighting the brand’s long-standing values of innovation, beauty, and sustainability. Users well-being takes center stage, thanks to the seamless connection between the showroom’s interiors and the surrounding greenery.
Rossignol's century-old competitive skiing spirit is unmistakable at "Shanghai Ski World," the world's largest indoor skiing resort.
The store is strategically located right at the entrance to the ski slope, featuring Rossignol's distinctive retail design. Technical details, Alpine stones, and large, emotive graphics immediately immerse customers in the excitement of snow sports.
The store offers a top-notch selection of the brand's technical equipment, garments, and accessories, ensuring visitors are well-prepared for their skiing adventures.
Rossignol's new store in Changbaishan is a natural and essential addition, reinforcing the brand's presence in the world's most renowned ski destinations.
The interiors creatively reinterpret natural mountain materials and technical details of high-altitude structures, immersing visitors in a mountain atmosphere. Iconic red accents enhance the futuristic design, reinforcing a distinct brand environment.
The store's design seamlessly combines fashion aesthetics with high-performance elements, perfectly embodying Rossignol's unique approach to sport and style.
During the construction work for the new flagship store inside the Taikoo Li shopping center in Beijing, Golden Goose opened a pop-up store inspired by the idea of journey. Area-17 Architecture & Interiors oversaw the project management of this unique temporary venues, which is part of the brand’s worldwide expansion with unconventional and refined design.
An iconic façade raising the brand’s profile identifies the new Golden Goose phygital concept space in Beijing, within Chaoyang District. The design leading idea is to foster an innovative and immersive shopping experience: once the customers enter the flagship store, they find themselves inside the Lab, where it is possible to customize a product with last-mile options. The industrial flair hints to a typical workshop environment where to experience the creative process first-hand. A photo booth then invites to share the results on social media.
Deli PLUS is a young office furniture brand, co-founded by China's Deli Group and Japan's PLUS group. Area-17 has been supporting the project from the very beginning and was therefore able to permeate this new concept with Italian design’s culture and principles. The tree first showrooms - Hangzhou, Suzhou and Guangzhou - have been thought and realized simultaneously to mark the launch of this design venture and to set off a strong brand identity.
During the past few years, the French maison has been successfully expanding its presence in the Asia-Pacific region with Area-17's supportive role involving both new openings and renovations.
A maison d'horlogerie belonging to Richemont Group was founded in 1868 with the name "International Watch Company." Over the years, the company established a tradition of producing Pilot's Watches.
A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment.
Panerai’s boutique in Singapore is located in the prestigious ION Orchard shopping centre, on the renowned Orchard Road. The design was created to highlight the transparency and luminosity of this space while the wide ledwalls inside the windows add a touch of dynamism to the display.
In 2020 Area-17 Architecture & Interiors oversaw the project management of the Moncler store inside the Vattanac Shopping Mall in Cambodia. Infused with slabs of black and white marble with polished chrome accents, its aesthetic talks about luxury and extremes at the same time.
Golden Goose pop up store opened inside the Haitang Bay Duty Free Shopping Complex in Sanya, China. A minimalistic box with an industrial flair, its aesthetic hints to shipment boxes containing something the receiver has long wished for.
