The new Jacob Cohen boutique opened in Milan in via della Spiga, at the very heart of the Fashion Quad. The new store is spread over 200 sqm and over two storeys, where Area-17 combined the richness of details to neat geometries of linear elements and surfaces, according to a color palette which deftly mixes deep blue, gold, and neutral shades of beige and browns, giving that sense of preciousness and laid-back elegance that has always been the brand’s hallmark.

Martinelli Luce celebrates Cobra lamp 50th anniversary with twenty-three signature re-editions by designers and artists working with the brand, among which Area-17 Architecture & Interiors. The new projects were disclosed at La Triennale di Milano on the occasion of the exhibition- event Cobra Texture, which opened February 27th, 2018. Each new edition comes in 30 signed and numbered pieces, plus three art trials.

Regina Miracle is a fast-growing Asian brand creating simple, elevated essentials that provide comfort and optimal support for the modern girl. It roots in quality, integrity, and technological innovation. Area-17 designed the concept for the brand’s new stores drawing inspiration from the product itself and its target: a simple, homelike, and comfortable environment, which at the same time conveys an idea of a contemporary femininity and dynamism.

The new flagship store in Shanghai strengthen Calvin Klein positioning in the global fashion market. It represents the brand's commitment to a strong consumer experience. Together with the Düsseldorf store, it is the first worldwide materialization of the innovative concept developed by Raf Simon, the brand’s new creative director.

A neat, essential language is the hallmark of the stand designed by Area-17 Architecture & Interiors for Cavalleria Toscana at Spoga Horse 2017, the leading international trade fair for equestrian sports.

The new Iris Ceramica stand designed by Area-17 for Cersaie 2017 counts on the intense expressivity of products, which reveal themselves with no artifice.

The new Iris Ceramica showroom designed by Area-17 aims to establish a consistent and distinctive visual identity, expression of all the group’s varied collections and languages. 

Area-17 oversaw the project management for the first Gold LEED Certified Panerai boutique. LEED is an internationally recognized green building certification concerning the whole building life-cycle, from design to materials to construction work.

Graniti e Fiandre shows up at Coverings 2017 with a stand that takes inspiration from an imaginary XX century industrial New York and follows the stylistic features typical of a loft.

Iris Ceramica stand for Coverings draws inspiration from Area-17’s design for Cersaie 2016 and translates the original idea in a neater, minimalistic environment.

Coverings is the most important trade event in North America for the ceramic and natural stone industry. The 2017 edition featured three stands designed by Area-17 for three renowned international brands, among which the Stonepeak Ceramics stand that was awarded with the “2017 Best In Show.”

Jacob Cohen opened its newest boutique inside Ginza Six in Tokyo, a mixed-use complex with 47'000 sqm of retail space featuring high-end boutiques targeting both foreign tourists and domestic customers.