As the universe of pop up stores gets more exciting every day, many famous brands have been exploring this retail concept to spice up the classic shopping experience. Area-17 designed a captivating 100 sqm pop up store for Asian luxury brand Shanghai Tang in SKP, one of the largest high-end shopping mall in Beijing.
Klasse 14 has officially landed in Hong Kong with its one-of-a-kind flagship store designed by Area-17 Architecture & Interiors. Drawing inspiration from a rarefied, ideal museum, the retail space recreates the “ordinarily unique” experience that is the brand’s core value.
The new Jacob Cohen boutique opened in Milan in via della Spiga, at the very heart of the Fashion Quad. The new store is spread over 200 sqm and over two storeys, where Area-17 combined the richness of details to neat geometries of linear elements and surfaces, according to a color palette which deftly mixes deep blue, gold, and neutral shades of beige and browns, giving that sense of preciousness and laid-back elegance that has always been the brand’s hallmark.
Regina Miracle is a fast-growing Asian brand creating simple, elevated essentials that provide comfort and optimal support for the modern girl. It roots in quality, integrity, and technological innovation. Area-17 designed the concept for the brand’s new stores drawing inspiration from the product itself and its target: a simple, homelike, and comfortable environment, which at the same time conveys an idea of a contemporary femininity and dynamism.
The new flagship store in Shanghai strengthen Calvin Klein positioning in the global fashion market. It represents the brand's commitment to a strong consumer experience. Together with the Düsseldorf store, it is the first worldwide materialization of the innovative concept developed by Raf Simon, the brand’s new creative director.
Area-17 oversaw the project management for the first Gold LEED Certified Panerai boutique. LEED is an internationally recognized green building certification concerning the whole building life-cycle, from design to materials to construction work.
Jacob Cohen opened its newest boutique inside Ginza Six in Tokyo, a mixed-use complex with 47'000 sqm of retail space featuring high-end boutiques targeting both foreign tourists and domestic customers.
Between 2014 and 2015, Area-17 supported Tiffany & Co. in its expansion within the Asian market overseeing as the project manager the realization of six new boutiques, located in most prominent Asian capitals.
Area-17 was the project manager for the renovation of Prada boutique in Canton Road, a Hong Kong major tourist hub complete with many upscale shops and landmarks.
The second Jacob Cohen Japanese boutique opened in Osaka inside the prestigious Herbis Plaza shopping mall. Area-17 reinterpreted the traditional concept introducing a ceiling feature of a great visual impact.
The growing appreciation in the Asian market leads the expansion of Officine Panerai in Korea, supported by Area-17 who oversaw the project management for the second boutique by the brand in the Lotte Avenuel Shopping Mall, Seoul.
Officine Panerai opened a new boutique in the trendiest and most dynamic Asian fashion capital, Seul. Area-17 oversaw the construction works for the boutique acting as the project manager for the famous luxury Italian brand.
