Stores

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MILAN, Italy 210 sqm 2018

The new Jacob Cohen boutique opened in Milan in via della Spiga, at the very heart of the Fashion Quad. The new store is spread over 200 sqm and over two storeys, where Area-17 combined the richness of details to neat geometries of linear elements and surfaces, according to a color palette which deftly mixes deep blue, gold, and neutral shades of beige and browns, giving that sense of preciousness and laid-back elegance that has always been the brand’s hallmark.

 

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HONG KONG, China 60 sqm 2017

Regina Miracle is a fast-growing Asian brand creating simple, elevated essentials that provide comfort and optimal support for the modern girl. It roots in quality, integrity, and technological innovation. Area-17 designed the concept for the brand’s new stores drawing inspiration from the product itself and its target: a simple, homelike, and comfortable environment, which at the same time conveys an idea of a contemporary femininity and dynamism.

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SHANGHAI, China 600 sqm 2017

The new flagship store in Shanghai strengthen Calvin Klein positioning in the global fashion market. It represents the brand's commitment to a strong consumer experience. Together with the Düsseldorf store, it is the first worldwide materialization of the innovative concept developed by Raf Simon, the brand’s new creative director.