Embla restaurant offers a contemporary cuisine of Nordic flair by chef Jim Lofdahl. The intimate and sophisticated venue is located on the ground floor of an historical building in the old neighborhood of Sheung Wan, now the elegant, exotic, and hip hearth of Hong Kong.
Marino is a fast-casual dining concept for street seafood designed by Area-17 Architecture & Interiors. The interiors recreate a dreamlike atmosphere suspended between fantasy and reality. The decoration centers on a main character, Marino the fisherman ideated by the communication agency LIFE, that further develops into a detailed visual merchandising.
Löwengrube breweries draw inspiration from traditional Bavarian bierstube and combine the idea of celebrating Oktoberfest all year long with the traditional sense of Italian warm hospitality. Area-17 Architecture & Interiors designed a flexible concept that adjusts to the two dining formats of the restaurant chain. The new concept characterizes them both with an iconic Bavarian aesthetic flair.
This is the seventh opening by Area-17 Architecture & Interiors dedicated for Dispensa Emilia. The new prestigious venue is located within the wing side of the historic Central Station of Milan that overlooks Piazza Luigi Di Savoia. This area was recently renovated adding top-quality fast-casual restaurants exclusively accessible from the outside.
Area-17 interprets the innovative Hema Robot Restaurant by Alibaba Group with an interior design and layout that enhance the high-tech character of the original concept. The newest location occupies the second floor of a branded space that Hema opened inside NECC – the new National Convention and Exhibition Center in Shanghai. Visited by millions of people, this is the perfect location for an environment unifying the brand’s core values and an experimental approach to hospitality.
Area-17 oversaw the development and project management of the first international restaurant owned by Michelin-starred chef Björn Frantzén. From Stockholm, in Hong Kong he presents his minimal cuisine born from the fusion of Western and Eastern culinary tradition.
Materials from tradition, a simple design with a domestic flair, a renovated brand design characterize the new concept for Il Lupo Toscano, a classic benchmark for Tuscan home-cooked food offered in a fast-casual context.
On April 2016, the first Dispensa Emilia restaurant designed by Area-17 opened in an exceptional location: Il Centro, a brand new shopping mall built on the area of the former Alfa Romeo factory and one of the biggest malls in Europe.
Dine Art is where art and fine cooking merge to create the perfect union of sensory experiences. The restaurant is located on the 16th floor of the Kwai Bo industrial building, at the heart of the popular Wong Chunk Hang (Aberdeen) neighborhood in Hong Kong.
Meraviglia is not just a traditional Italian-style pizzeria, but also a true piece of Italy that lives in Shanghai. An extremely detail oriented approach generated a space characterized by authenticity, where conviviality intermixes with romanticism.
Area-17 collaborated with INRES to develop the new format for FiorFiore stores. FiorFiore is Coop’s premium private label, featuring the finest traditional products from Italian and worldwide food culture. FiorFiore Concept Store is meant to be a food boutique, where the high quality of design, materials, and skilled craftsmanship are metaphors for the excellence of the products on sale.
Hearth of Italy celebrates Italian food culture in the heart of Moscow. Area-17 and INRES designed a space with an authentic atmosphere in which to buy products from Italy as well as taste Italian specialties in themed restaurants.
