A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment.
Golden Goose pop up store opened inside the Haitang Bay Duty Free Shopping Complex in Sanya, China. A minimalistic box with an industrial flair, its aesthetic hints to shipment boxes containing something the receiver has long wished for.
In 2020 Area-17 Architecture & Interiors oversaw the project management of the Moncler store inside the Vattanac Shopping Mall in Cambodia. Infused with slabs of black and white marble with polished chrome accents, its aesthetic talks about luxury and extremes at the same time.
Panerai’s boutique in Singapore is located in the prestigious ION Orchard shopping centre, on the renowned Orchard Road. The design was created to highlight the transparency and luminosity of this space while the wide ledwalls inside the windows add a touch of dynamism to the display.
During the past few years, the French maison has been successfully expanding its presence in the Asia-Pacific region with Area-17's supportive role involving both new openings and renovations.
A maison d'horlogerie belonging to Richemont Group was founded in 1868 with the name "International Watch Company." Over the years, the company established a tradition of producing Pilot's Watches.
The new flagship store in Shanghai strengthen Calvin Klein positioning in the global fashion market. It represents the brand's commitment to a strong consumer experience. Together with the Düsseldorf store, it is the first worldwide materialization of the innovative concept developed by Raf Simon, the brand’s new creative director.
Area-17 oversaw the project management for the first Gold LEED Certified Panerai boutique. LEED is an internationally recognized green building certification concerning the whole building life-cycle, from design to materials to construction work.
Area-17 oversaw the development and project management of the first international restaurant owned by Michelin-starred chef Björn Frantzén. From Stockholm, in Hong Kong he presents his minimal cuisine born from the fusion of Western and Eastern culinary tradition.
Area-17 was the project manager for the renovation of Prada boutique in Canton Road, a Hong Kong major tourist hub complete with many upscale shops and landmarks.
The successful partnership between Area-17 and luxury brands continues with the opening of the fourth Italian Longchamp flag-ship store in the heart of Florence, just a few steps away from masterpieces of Renaissance architecture. In the bright and welcoming space, the minimalist yet sophisticated design aims to enhance the appreciation of the products.
Between 2014 and 2015, Area-17 supported Tiffany & Co. in its expansion within the Asian market overseeing as the project manager the realization of six new boutiques, located in most prominent Asian capitals.
