At Cersaie 2024, Area-17 designs the exhibition space for Iris Ceramica Group, dedicated to hosting Sinfonia, the concept created to represent the brand’s collective spirit. The exhibition space transforms into a theater foyer, a welcoming place for gathering and discovery, and experience innovation firsthand. Here, technology takes center stage, showcasing its potential both individually and in harmony with the rest. Visitors will step in four immersive sound rooms, each dedicated to one of the innovations developed by the Group’s R&D Team.

Area-17 designed Ariostea stand at LivingKitchen, the annual international kitchen show at IMM Cologne, the most important furnishing show in Northern Europe. Within an exhibition revolving around contemporary product and interior design, Ariostea introduces a new way of interpreting the kitchen environment through a non-conventional use of ceramic slabs. The Ariostea kitchen is meant to be an architecture rather than a set of furniture pieces, something that generates a new space instead of furnishing an existing one.

Iris Ceramica stand designed by Area-17 for Cersaie 2018 demonstrates the ability of interpreting contemporary spaces using the ceramic material in an unexpected way. This year, the inspiration comes from the latest trends in co-working environments, where new ways of interacting and doing business ask for new architectural languages.

Area-17’s Fiandre USA stand at Coverings 2018 won the best Use of Storytelling award, as it featured a “Sophisticated and Sustainable Hub of Design Trends theme.” Inside, the multidimensional booth shows how beautiful products translates throughout a fitness environment from the lockers, to the showers, to the workout area.

A neat, essential language is the hallmark of the stand designed by Area-17 Architecture & Interiors for Cavalleria Toscana at Spoga Horse 2017, the leading international trade fair for equestrian sports.

The new Iris Ceramica stand designed by Area-17 for Cersaie 2017 counts on the intense expressivity of products, which reveal themselves with no artifice.

Graniti e Fiandre shows up at Coverings 2017 with a stand that takes inspiration from an imaginary XX century industrial New York and follows the stylistic features typical of a loft.

Iris Ceramica stand for Coverings draws inspiration from Area-17’s design for Cersaie 2016 and translates the original idea in a neater, minimalistic environment.

Coverings is the most important trade event in North America for the ceramic and natural stone industry. The 2017 edition featured three stands designed by Area-17 for three renowned international brands, among which the Stonepeak Ceramics stand that was awarded with the “2017 Best In Show.”

Iris Ceramica’s stand by Area-17 is a relational space, where appreciating the wide range of the group’s products and doing business in an environment of relaxed elegance, far from the fair clutter.

Area-17 designed the Ellai stand for Kitchen & Bath China 2016, which opened at the Shanghai New International Expo Centre on July 1st, 2016. Fully in line with the brand’s motto – Live life –, Ellai Booth is inspired by the idea of the visit as a discovery.

For the second time, Area-17 oversaw the project management for Officine Panerai’s pavilion at Watches&Wonders, the Asia Haute Horlogerie Exhibition held at the Hong Kong Convention and Exhibition Centre.