Panerai’s boutique in Singapore is located in the prestigious ION Orchard shopping centre, on the renowned Orchard Road. The design was created to highlight the transparency and luminosity of this space while the wide ledwalls inside the windows add a touch of dynamism to the display.
In 2020 Area-17 Architecture & Interiors oversaw the project management of the Moncler store inside the Vattanac Shopping Mall in Cambodia. Infused with slabs of black and white marble with polished chrome accents, its aesthetic talks about luxury and extremes at the same time.
Area-17 Architecture & Interiors is proud of making a contribution to the Panerai multi-storey flagship store in Canton Road, one of the most exclusive shopping areas in Hong Kong. On one side, the classic refined interiors refer to the brand identity, meanwhile on other side, technology and innovations are introduced by Area-17 on the 8th floor that offer an interactive and engaging shopping experience to the clients of the venue, on the first Panerai accessories room in the world.
Kapuhala Koh Samui Tropical Farm and Training Retreat is a new boutique resort on Samui Island, featuring 5 luxury tent residences and 4 independent Seaview “farmhouses”, all with a breathtaking view of Chaweng Noi, one of the island’s most beautiful beach. The possibility of re-establishing a strong connection between human and nature was the main idea that guided the Area-17 Architecture & Interiors project, whose approach was focused on annulling the perception of the detachment between the serene outdoor environment and the comfort of indoor spaces.
K&Irene is a jewellery brand of French heritage that recently opened its first store at Peninsula Hotel in Shanghai. Area-17 Architecture & Interiors designed a new retail concept enhancing the brand identity as well as oversaw the realization of the Shanghai boutique. As a precious piece of antique jewelry, the more you get closer the more the store reveals itself in a combination of sophisticated details.
As the universe of pop up stores gets more exciting every day, many famous brands have been exploring this retail concept to spice up the classic shopping experience. Area-17 designed a captivating 100 sqm pop up store for Asian luxury brand Shanghai Tang in SKP, one of the largest high-end shopping mall in Beijing.
Klasse 14 has officially landed in Hong Kong with its one-of-a-kind flagship store designed by Area-17 Architecture & Interiors. Drawing inspiration from a rarefied, ideal museum, the retail space recreates the “ordinarily unique” experience that is the brand’s core value.
The new Jacob Cohen boutique opened in Milan in via della Spiga, at the very heart of the Fashion Quad. The new store is spread over 200 sqm and over two storeys, where Area-17 combined the richness of details to neat geometries of linear elements and surfaces, according to a color palette which deftly mixes deep blue, gold, and neutral shades of beige and browns, giving that sense of preciousness and laid-back elegance that has always been the brand’s hallmark.
The new flagship store in Shanghai strengthen Calvin Klein positioning in the global fashion market. It represents the brand's commitment to a strong consumer experience. Together with the Düsseldorf store, it is the first worldwide materialization of the innovative concept developed by Raf Simon, the brand’s new creative director.
Area-17 oversaw the project management for the first Gold LEED Certified Panerai boutique. LEED is an internationally recognized green building certification concerning the whole building life-cycle, from design to materials to construction work.
Jacob Cohen opened its newest boutique inside Ginza Six in Tokyo, a mixed-use complex with 47'000 sqm of retail space featuring high-end boutiques targeting both foreign tourists and domestic customers.
Between 2014 and 2015, Area-17 supported Tiffany & Co. in its expansion within the Asian market overseeing as the project manager the realization of six new boutiques, located in most prominent Asian capitals.
