Location: HONG KONG, China 12 sqm 2014
Client: Maglital SRL
Type: Retail

The second Cruciani boutique by Area-17 scales down the original design used in Times Square to meet the new location’s spatial and display objectives.

Sharp monochromatic surfaces, a monumental marble display case, the contrast of textures still characterize the project. The color palette is instead reduced to a minimum in order  to emphasize the bracelets’ endless shades of color, which are the undisputed protagonists of the space. The walls dematerialize, projecting the Cruciani collection to the outside and helping the store earn the nickname “the glass house”.
The first Cruciani lace bracelet was created by Luca Caprai in 2011 and quickly became a pop icon in the contemporary luxury fashion market. His creations are inspired by the renowned private textile collection of his father, Arnaldo Caprai. When asked to design the new concept for the Asia-Pacific market, Area-17 drew inspiration from the idea of exhibiting a piece of Pop Art in a museum, which led to a contemporary gallery-like store where exquisite masterpieces of “Made in Italy” are displayed.

 

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SHANGHAI, China 400 sqm 2019

In the process of defining an innovative approach to local shopping, Alibaba Group asked Area-17 to design a new concept for convenience stores located in business districts and office areas. Named 盒马 F2 - Fast & Freshade, it sees the first tangible application in a 400 sqm store in Shanghai highly specialized to meet the needs of a clear-cut target of young business-people.

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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SHANGHAI, China 500 sqm 2019

Inside Mia Fringe Studio guests will discover endless possibilities to express their creativity, and they will leave transformed into a surprisingly new version of themselves. Mia Fringe Studio is then an extraordinary place of research, discovery, and metamorphosis. Area-17 designed the beauty salon as an enchanted forest where this magic happens, with an overarching aesthetic clearly hinting to manga culture.

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KOH SAMUI, Thailand 6'500 sqm 2019

Kapuhala Koh Samui Tropical Farm and Training Retreat is a new boutique resort on Samui Island, featuring 5 luxury tent residences and 4 independent Seaview “farmhouses”, all with a breathtaking view of Chaweng Noi, one of the island’s most beautiful beach. The possibility of re-establishing a strong connection between human and nature was the main idea that guided the Area-17 Architecture & Interiors project, whose approach was focused on annulling the perception of the detachment between the serene outdoor environment and the comfort of indoor spaces.

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VENICE, Italy 80 sqm 2019

Marino is a fast-casual dining concept for street seafood designed by Area-17 Architecture & Interiors. The interiors recreate a dreamlike atmosphere suspended between fantasy and reality. The decoration centers on a main character, Marino the fisherman ideated by the communication agency LIFE, that further develops into a detailed visual merchandising.

 

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LONDON, England 440 sqm 2019

The Iris Ceramica Group showroom in London is a laboratory where people meet, interact, get inspired, learn, and nourish their creativity. Area-17 designed the interiors as if they were real-life environments, where the emotional and expressive potential of ceramics translates into furniture and solutions actively engaging visitors in the product’s storytelling. Distancing itself from a traditional way of exhibiting, the showroom revolves around a loose idea of connection, fully embracing the tentacular, dynamic vibe of the Old Street area.

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SHANGHAI, China 600 sqm 2020

Inside Greenhills Villa, a balanced mix of classical and modern style effortlessly brings to life a feeling of old European sophistication, made of refined details and precious materials. In a space of 600 square meters spread over 4 floors, Area-17 has designed a residence that is truly a "home" for the family who lives in it, where representative spaces alternate with spaces for the family following the common thread of an airy central staircase that connects the different levels with their designated functions.

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ORLANDO, Usa 108 sqm 2019

During Coverings 2019, Area-17 received the “Best Inspirational Design” award at the largest international tile & stone show in North America for the Fiandre USA booth design that was a tribute to the ancient world of Italian artists’ vintage workshops, where intricate ceramic artistry took place for decades. The “Ceramic Atelier” exhibition space envisioned the concept of an inspirational workshop, like a gallery-atelier, where mixed sizes, collections, and ideas contributed to new trends and innovative projects.

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BEIJING, China 1'600 sqm 2019

The China Resources co-working offices were designed by Area-17 as a space that combines traditional values with modern functions. The nostalgic feeling of reminiscing the smell of ancient wood, solemn proportions of space, and the relaxing play of light on the porch with rustling leaves under your feet are an experience that one feels as if they brought you back into a mythical time of study and places that our collective consciousness relates to that experience.

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SHANGHAI, China 8'000 sqm 2019

On May 2019, Panerai staged the “Survival Instruments for Modern Heroes” event at the Minsheng Art Wharf in Shanghai. For the impressive happening, the Italian luxury brand recreated an underwater labyrinth complete with aquatic creatures and deep sea caverns to highlight the potential of its diving watches and chronographs.