Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.
Spanning over an entire floor of a modern, high-rise building, the office layout is divided into an executive area and an operational area, connected by the entrance lobby. Iconic elements of the Juventus’ visual identity welcome the visitor, but the team’s classical black-and-white contrast characterizes the whole design.
Nanotech laminates, natural wood veneer finishes, recycled plastic flooring, leather upholstery match together in a balanced contraposition of colors and materials. The abundance of natural light enhances the connection with the outdoor, while a thoughtful LED lighting system dramatically focuses the attention on club’s memorabilia and branding visual elements hanging on the walls.