Iris Ceramica stand for Coverings draws inspiration from Area-17’s design for Cersaie 2016 and translates the original idea in a neater, minimalistic environment.

Coverings is the most important trade event in North America for the ceramic and natural stone industry. The 2017 edition featured three stands designed by Area-17 for three renowned international brands, among which the Stonepeak Ceramics stand that was awarded with the “2017 Best In Show.”

Jacob Cohen opened its newest boutique inside Ginza Six in Tokyo, a mixed-use complex with 47'000 sqm of retail space featuring high-end boutiques targeting both foreign tourists and domestic customers.

Between 2014 and 2015, Area-17 supported Tiffany & Co. in its expansion within the Asian market overseeing as the project manager the realization of six new boutiques, located in most prominent Asian capitals.

Area-17 was the project manager for the renovation of Prada boutique in Canton Road, a Hong Kong major tourist hub complete with many upscale shops and landmarks.

Modena is the new lamp designed by Area-17 for Martinelli Luce, historical Italian design brand.

Iris Ceramica’s stand by Area-17 is a relational space, where appreciating the wide range of the group’s products and doing business in an environment of relaxed elegance, far from the fair clutter.

Combining traditional Chinese elements and contemporary materials to express the brand’s long tradition and its advanced technologies research, Area-17 defined a new customers experience in the showroom of Monopy, leader bathroomware producer.

The second Jacob Cohen Japanese boutique opened in Osaka inside the prestigious Herbis Plaza shopping mall. Area-17 reinterpreted the traditional concept introducing a ceiling feature of a great visual impact.

The growing appreciation in the Asian market leads the expansion of Officine Panerai in Korea, supported by Area-17 who oversaw the project management for the second boutique by the brand in the Lotte Avenuel Shopping Mall, Seoul.

Area-17 designed the Ellai stand for Kitchen & Bath China 2016, which opened at the Shanghai New International Expo Centre on July 1st, 2016. Fully in line with the brand’s motto – Live life –, Ellai Booth is inspired by the idea of the visit as a discovery.

Officine Panerai opened a new boutique in the trendiest and most dynamic Asian fashion capital, Seul. Area-17 oversaw the construction works for the boutique acting as the project manager for the famous luxury Italian brand.