Löwengrube breweries draw inspiration from traditional Bavarian bierstube and combine the idea of celebrating Oktoberfest all year long with the traditional sense of Italian warm hospitality. Area-17 Architecture & Interiors designed a flexible concept that adjusts to the two dining formats of the restaurant chain. The new concept characterizes them both with an iconic Bavarian aesthetic flair.
Marino is a fast-casual dining concept for street seafood designed by Area-17 Architecture & Interiors. The interiors recreate a dreamlike atmosphere suspended between fantasy and reality. The decoration centers on a main character, Marino the fisherman ideated by the communication agency LIFE, that further develops into a detailed visual merchandising.
Inside Mia Fringe Studio guests will discover endless possibilities to express their creativity, and they will leave transformed into a surprisingly new version of themselves. Mia Fringe Studio is then an extraordinary place of research, discovery, and metamorphosis. Area-17 designed the beauty salon as an enchanted forest where this magic happens, with an overarching aesthetic clearly hinting to manga culture.
The Iris Ceramica Group showroom in London is a laboratory where people meet, interact, get inspired, learn, and nourish their creativity. Area-17 designed the interiors as if they were real-life environments, where the emotional and expressive potential of ceramics translates into furniture and solutions actively engaging visitors in the product’s storytelling. Distancing itself from a traditional way of exhibiting, the showroom revolves around a loose idea of connection, fully embracing the tentacular, dynamic vibe of the Old Street area.
A very young Italian fashion brand but already globally renowned in the fashion scene, Plan C, has opened its first international 100 sqm flagship store in Aoyama, an elegant district in Tokyo. Area-17 has developed and translated the original concept by Florentine-based artist Duccio Maria Gambi into architectural and exhibition elements.
Inside Greenhills Villa, a balanced mix of classical and modern style effortlessly brings to life a feeling of old European sophistication, made of refined details and precious materials. In a space of 600 square meters spread over 4 floors, Area-17 has designed a residence that is truly a "home" for the family who lives in it, where representative spaces alternate with spaces for the family following the common thread of an airy central staircase that connects the different levels with their designated functions.
The China Resources co-working offices were designed by Area-17 as a space that combines traditional values with modern functions. The nostalgic feeling of reminiscing the smell of ancient wood, solemn proportions of space, and the relaxing play of light on the porch with rustling leaves under your feet are an experience that one feels as if they brought you back into a mythical time of study and places that our collective consciousness relates to that experience.
This is the seventh opening by Area-17 Architecture & Interiors dedicated for Dispensa Emilia. The new prestigious venue is located within the wing side of the historic Central Station of Milan that overlooks Piazza Luigi Di Savoia. This area was recently renovated adding top-quality fast-casual restaurants exclusively accessible from the outside.
From Milan to Hong Kong: Area-17 has brought a classic of Italian lifestyle to the vibrant SoHo neighborhood in the busy Central district. The idea behind Bella Lee bar comes from the Italian aperitivo ritual and aims to create a space suitable for each moment around the clock. A playful mix of references that recall the traditional aesthetics of the café, bar, and club designs reinforces this idea.
Area-17 designed the new concept for Chinese eyewear brand Zèle’s stores. The payoff “Stay young, stay Zèle” translates into a design focused on a strong product and brand awareness, with a refined yet trendy atmosphere. Central to the project is the inner space, both as break time and personal place, where customers discover the pleasure of devoting time and attention to themselves.
Inside an ultramodern skyscraper at the hearth of Xi'An financial center, Area-17 designed an iconic workspace for an eclectic client, defining a new balance between contemporary and luxurious.
The partnership between Area-17 Architecture & Interiors and Iris Ceramica Group continues with a renovation work that combines distinctive features of contemporary design with a great respect for what the brand means for its surroundings and the people living there. The refurbishment of the historic Iris Ceramica headquarters arises from two main needs: integrating the original building from the ’60s with the brand-new showroom’s volumes, and remodeling the interiors, which underwent a change in functions over the past decades. It also states the choice to consolidate a weighty brand identity and return it to employees and clients with a new, stronger visual image.
