Location: SHANGHAI, China 600 sqm 2017
Client: Calvin Klein
Type: Retail

The new flagship store in Shanghai strengthen Calvin Klein positioning in the global fashion market. It represents the brand's commitment to a strong consumer experience. Together with the Düsseldorf store, it is the first worldwide materialization of the innovative concept developed by Raf Simon, the brand’s new creative director.

The 600 sqm two-storey store is located at Raffles City development. The design conveys the brand’s minimal, modern aesthetic with a pop of color accents declined in sumptuous materials, which dialogue with the busy city outside. Digital technology is key throughout the store to offer consumers the opportunity to personalize the shopping experience and actively engage with the brand in new ways. Video-walls and a signature interactive video-table let shoppers explore the brand through publications, runway show videos, history, as well as access to Calvin Klein’s official social media platforms.Area-17 Architecture & Interiors oversaw the project management, further strengthening the long-term relationship between the firm and several international luxury brands, whom Area-17 supports in their expansion in the global market.

Featured

__
FIORANO MODENESE, Italy 5'000 sqm 2018

The partnership between Area-17 Architecture & Interiors and Iris Ceramica Group continues with a renovation work that combines distinctive features of contemporary design with a great respect for what the brand means for its surroundings and the people living there. The refurbishment of the historic Iris Ceramica headquarters arises from two main needs: integrating the original building from the ’60s with the brand-new showroom’s volumes, and remodeling the interiors, which underwent a change in functions over the past decades. It also states the choice to consolidate a weighty brand identity and return it to employees and clients with a new, stronger visual image.

__
CASTELLARANO, Italy 2'000 sqm 2018

For the restyling of the Italian Ariostea headquarters’ interiors, Area-17 drew inspiration from the brand’s core values: technological innovation and maniacal attention to detail. The 2'000 sqm office building occupies 2 floors, connected at both ends by double-height volumes providing wide perspectives as well as a visual and physical tie among spaces.

__
BOLOGNA, Italy 360 sqm 2018

Iris Ceramica stand designed by Area-17 for Cersaie 2018 demonstrates the ability of interpreting contemporary spaces using the ceramic material in an unexpected way. This year, the inspiration comes from the latest trends in co-working environments, where new ways of interacting and doing business ask for new architectural languages.

__
MILAN, Italy 210 sqm 2018

The new Jacob Cohen boutique opened in Milan in via della Spiga, at the very heart of the Fashion Quad. The new store is spread over 200 sqm and over two storeys, where Area-17 combined the richness of details to neat geometries of linear elements and surfaces, according to a color palette which deftly mixes deep blue, gold, and neutral shades of beige and browns, giving that sense of preciousness and laid-back elegance that has always been the brand’s hallmark.