Centro Nuovo Flaminia is part of a wider urban renewal plan concerning the former “Magazzini Generali” area at the South-West of Brescia city center. It occupies 27'000 sqm, among which 7'000 are dedicated to a Coop supermarket. The shopping mall, designed by Area-17 and Inres, is the focal and vital point of a great park and recreation area.
The mall is surrounded by a complex and articulate system of cycle-pedestrian paths, which connects several crucial city’s districts. The architecture of the building follows this vocation and presents itself as an alternation of wood-effect beams and large-format digital prints reproducing the surrounding natural landscape.
The focus of attention is environmental sustainability, starting with a careful choice of materials and design solutions that reduces the visual impact of the building’s volumes, especially including loading and unloading area. The mall features top-notch energy-saving solutions: from LED lamp technology and photovoltaic panels to the realization of an extended low water-demanding green roof.