Location: BEIJING, China 1'600 sqm 2019
Client: China Resources Holdings Co.LTD
Type: Workspaces

The China Resources co-working offices were designed by Area-17 as a space that combines traditional values with modern functions. The nostalgic feeling of reminiscing the smell of ancient wood, solemn proportions of space, and the relaxing play of light on the porch with rustling leaves under your feet are an experience that one feels as if they brought you back into a mythical time of study and places that our collective consciousness relates to that experience.

This idealized moment portrays a symbolic understanding of “work”, characterized by creativity and passion, friendship and teamwork as prerequisites to execute a result. For a co-working space, these requirements are the DNA that defines it.
The interior design establishes a form of parallelism by suggesting a connection between innovative and traditional approaches to work, expressed through large and flexible spaces as large as classic style classrooms, alternating with niches for private moments. The design continues stimulating ones’ imagination experiencing the sensation of reality and fantasy when they are entering the indoor gardens. Evocative words that incorporate principles inspiring the concept underline the succession of rooms, while defining their functions.

Featured

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MILAN, Italy 210 sqm 2018

The new Jacob Cohen boutique opened in Milan in via della Spiga, at the very heart of the Fashion Quad. The new store is spread over 200 sqm and over two storeys, where Area-17 combined the richness of details to neat geometries of linear elements and surfaces, according to a color palette which deftly mixes deep blue, gold, and neutral shades of beige and browns, giving that sense of preciousness and laid-back elegance that has always been the brand’s hallmark.

 

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Italy 2018

Martinelli Luce celebrates Cobra lamp 50th anniversary with twenty-three signature re-editions by designers and artists working with the brand, among which Area-17 Architecture & Interiors. The new projects were disclosed at La Triennale di Milano on the occasion of the exhibition- event Cobra Texture, which opened February 27th, 2018. Each new edition comes in 30 signed and numbered pieces, plus three art trials.

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SHANGHAI, China 600 sqm 2017

Area-17 designed the Shanghai-based purchasing headquarter of Lojas Renner , leading South American fast-fashion company. Inspired by the concept of cooperative working, the layout consists of a vast, uninterrupted environment. Furniture is arranged to guarantee the maximum flexibility, while only few areas are devoted to specific functions. The graphic’s design plays a major role in clearly defining the space usage, as in the case of the mail area.

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HONG KONG, China 60 sqm 2017

Regina Miracle is a fast-growing Asian brand creating simple, elevated essentials that provide comfort and optimal support for the modern girl. It roots in quality, integrity, and technological innovation. Area-17 designed the concept for the brand’s new stores drawing inspiration from the product itself and its target: a simple, homelike, and comfortable environment, which at the same time conveys an idea of a contemporary femininity and dynamism.

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MODENA, Italy 12'000 sqm 2017

Extracoop is the new format by Coop Alleanza 3.0, one of Italy’s largest retailers. It brings to life a new approach to the shopping experience in a supermarket. Inres and Area-17 developed a highly innovative layout to meet the needs of more aware customers with specialized stores in both food and non-food areas. The first three Extracoop opened in 2017 inside the greatest shopping malls in North-Central Italy.

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SHANGHAI, China 600 sqm 2017

The new flagship store in Shanghai strengthen Calvin Klein positioning in the global fashion market. It represents the brand's commitment to a strong consumer experience. Together with the Düsseldorf store, it is the first worldwide materialization of the innovative concept developed by Raf Simon, the brand’s new creative director.