Location: HONG KONG, China 80 sqm 2014
Client: Maglital SRL
Type: Retail

In 2011 Luca Caprai created the first Cruciani lace bracelet, which has since become a pop icon in the contemporary luxury fashion market. His creations are inspired by the renowned private textile collection of his father, Arnaldo Caprai. When asked to design the new concept for the Asia-Pacific market, Area-17 drew inspiration from the idea of exhibiting a piece of Pop Art in a museum and designed a contemporary gallery like store, where exquisite masterpieces of “Made in Italy” are displayed.

The famous macramé lace bracelets hold the place of honor in the center of the boutique, aligned along a precious and monumental eight meters marble block specifically carved to display them. The bracelets’ lightness and brightness create a vibrant contrast with the rigor and the material texture of the stone, further enhanced by the monochromatic walls and flooring. The sinuosity of Ingo Maurer’s Lucellino lamps hints at the spontaneity of the creative spark, which also characterizes the brand’s logotype.

 

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FIORANO MODENESE, Italy 5'000 sqm 2018

The partnership between Area-17 Architecture & Interiors and Iris Ceramica Group continues with a renovation work that combines distinctive features of contemporary design with a great respect for what the brand means for its surroundings and the people living there. The refurbishment of the historic Iris Ceramica headquarters arises from two main needs: integrating the original building from the ’60s with the brand-new showroom’s volumes, and remodeling the interiors, which underwent a change in functions over the past decades. It also states the choice to consolidate a weighty brand identity and return it to employees and clients with a new, stronger visual image.

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CASTELLARANO, Italy 2'000 sqm 2018

For the restyling of the Italian Ariostea headquarters’ interiors, Area-17 drew inspiration from the brand’s core values: technological innovation and maniacal attention to detail. The 2'000 sqm office building occupies 2 floors, connected at both ends by double-height volumes providing wide perspectives as well as a visual and physical tie among spaces.

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BOLOGNA, Italy 360 sqm 2018

Iris Ceramica stand designed by Area-17 for Cersaie 2018 demonstrates the ability of interpreting contemporary spaces using the ceramic material in an unexpected way. This year, the inspiration comes from the latest trends in co-working environments, where new ways of interacting and doing business ask for new architectural languages.

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MILAN, Italy 210 sqm 2018

The new Jacob Cohen boutique opened in Milan in via della Spiga, at the very heart of the Fashion Quad. The new store is spread over 200 sqm and over two storeys, where Area-17 combined the richness of details to neat geometries of linear elements and surfaces, according to a color palette which deftly mixes deep blue, gold, and neutral shades of beige and browns, giving that sense of preciousness and laid-back elegance that has always been the brand’s hallmark.