Martinelli Luce celebrates Cobra lamp 50th anniversary with twenty-three signature re-editions by designers and artists working with the brand, among which Area-17 Architecture & Interiors. The new projects were disclosed at La Triennale di Milano on the occasion of the exhibition- event Cobra Texture, which opened February 27th, 2018. Each new edition comes in 30 signed and numbered pieces, plus three art trials.

Area-17 designed the Shanghai-based purchasing headquarter of Lojas Renner , leading South American fast-fashion company. Inspired by the concept of cooperative working, the layout consists of a vast, uninterrupted environment. Furniture is arranged to guarantee the maximum flexibility, while only few areas are devoted to specific functions. The graphic’s design plays a major role in clearly defining the space usage, as in the case of the mail area.

Regina Miracle is a fast-growing Asian brand creating simple, elevated essentials that provide comfort and optimal support for the modern girl. It roots in quality, integrity, and technological innovation. Area-17 designed the concept for the brand’s new stores drawing inspiration from the product itself and its target: a simple, homelike, and comfortable environment, which at the same time conveys an idea of a contemporary femininity and dynamism.

Extracoop is the new format by Coop Alleanza 3.0, one of Italy’s largest retailers. It brings to life a new approach to the shopping experience in a supermarket. Inres and Area-17 developed a highly innovative layout to meet the needs of more aware customers with specialized stores in both food and non-food areas. The first three Extracoop opened in 2017 inside the greatest shopping malls in North-Central Italy.

The new flagship store in Shanghai strengthen Calvin Klein positioning in the global fashion market. It represents the brand's commitment to a strong consumer experience. Together with the Düsseldorf store, it is the first worldwide materialization of the innovative concept developed by Raf Simon, the brand’s new creative director.

A neat, essential language is the hallmark of the stand designed by Area-17 Architecture & Interiors for Cavalleria Toscana at Spoga Horse 2017, the leading international trade fair for equestrian sports.

As the third important commission concerning the Shui Wan 1979 complex in Shenzhen, Area-17 Architecture & Interiors designed the lobbies that give access to the three residential towers.

The new Iris Ceramica stand designed by Area-17 for Cersaie 2017 counts on the intense expressivity of products, which reveal themselves with no artifice.

The new Iris Ceramica showroom designed by Area-17 aims to establish a consistent and distinctive visual identity, expression of all the group’s varied collections and languages. 

Area-17 oversaw the project management for the first Gold LEED Certified Panerai boutique. LEED is an internationally recognized green building certification concerning the whole building life-cycle, from design to materials to construction work.

Area-17 designed a precious gallery that connects the three Shui Wan 1979 residential towers to each other and to luxuriant urban parks surrounding the area. Copper glares from the ceiling beam across the space. Deliberately bare, it is furnished only with custom-made seats playing with the contrast between the rigorous volume in corian and the unevenly soft outline of plants.

Villa Gabi architecture starts a direct dialogue with nature through the use of local materials and a design that aims to blur the lines between inside and outside.