Location: SHANGHAI, China 500 sqm 2014
Client: Chateau D’Ax SPA
Type: Retail

Leading Italian furniture manufacturer Chateau d’Ax selected Area-17 to rethink its sale spaces for both the European and Asian markets. This led to the design of fifteen showrooms located throughout the world in renowned European and Chinese cities, among which is the showroom in Shanghai.

The interior design is finely tuned as the contrast between hard surfaces and the softness of Chateau d’Ax upholstery. The exquisite craftsmanship of the furniture as well as the superior quality of fabrics is enhanced by the industrial appeal of raw materials such as iron, wood, and quicklime.

 

Featured

__
SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

__
SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

__
HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.