Location: HARBIN, China 90 sqm 2014
Client: Dai Mashi Zhengzhou Clothing Co.LTD
Type: Retail

D’modes is a French fashion brand, introduced to the Asian market by Canada Aushire Enterprises. Area-17 gave voice to the themes of the collection designed by Francesco Scianni through a design that evoked a rarefied Parisian atmosphere, as well as the sophisticated but understated elegance of French women.

Gray and off-white shades module the interiors, while soft pink accents subtly stress the importance of certain areas. In an almost monochromatic environment, textures and materials play a most important role. Tall, French window-like partitions and mirror walls create visual and functional wings, reinforcing the Parisian-style concept.
The iris, a flower of delicate and feminine charm, inspired the interior décor. Its stylized representation creates unusual handles, sophisticated fabric weaves, sinuous upholstery, original display tables, and delicate wall pattern.

 

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.