Location: ORLANDO, Usa 140 sqm 2017
Client: GranitiFiandre SPA
Type: Exhibition

Graniti e Fiandre shows up at Coverings 2017 with a stand that takes inspiration from an imaginary XX century industrial New York and follows the stylistic features typical of a loft.

Basic volumes, wide welding windows opened onto the exteriors, workshop furniture, ceramic surfaces alternating stone and cement finishes are the words that tell this story.
Area-17’s design hangs in the balance between the severity of spaces and the elegance of materials. The contrast helps the display because enhance the products’ appreciation, but at the same time delineates functions inside the stand. The table-drawers along the walls store and display the brand’s materials, while the central table with marble finish defines a welcoming area, both junction and informal meeting point within the workspace.

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.