Description
Area-17’s Fiandre USA stand at Coverings 2018 won the best Use of Storytelling award, as it featured a “Sophisticated and Sustainable Hub of Design Trends theme.” Inside, the multidimensional booth shows how beautiful products translates throughout a fitness environment from the lockers, to the showers, to the workout area.
The overarching main theme – Find Your Fire – is developed through a space inspired by the traditional latin motto “mens sana in corpore sano”. While the body is exercising, materials of natural appeal provide a human connection to the beauty of Nature bringing the outdoors in to soothe the soul. The great protagonist of the booth is the outstanding Petrified Wood look of the company’s New Maximum Eminent Woods Porcelain Collection, emulating the extraordinary process of wood fossilization that occurs over millennia.
Coverings is the largest international tile and stone show in North America. Its Best Booth Awards program recognize the standout booths based on their design, creativity, display of product, use of space, and overall presentation. In 2018, a panel of international judges selected five to win the coveted honor from more than 1,100 exhibitors, many of which showcase remarkable booth exhibits.
