Location: SINGAPORE 1'150 sqm 2012
Client: Reignwood Group LTD
Type: Hospitality

Hamilton Elite Club is a private luxury palace for receiving elite guests and hosting business receptions. The client, owner of Reignwood Group and Red Bull China, wanted an environment where Chinese and European culture could meet. Area-17 came up with a solution that mixed both styles and commodities from the two worlds.

Four original apartments have been merged in one homogeneous space, featuring four guest bedrooms, a dining area, a living area, and lounges. Two car elevators allow the guests to enter the club directly with their cars, which will stay parked on the floor.
The east side of the building has been designed in classic European style, perfectly embodied in precious marble floorings, elegant wooden boiseries, and handmade classical furnishings. The west side is inspired by the traditional Chinese style, with a brighter palette and exquisite fabrics and rugs. The two souls of the building meet on the rooftop, in a sophisticated yet comfortable lounge area with a wonderful view on the building and its surroundings.

 

Featured

__
SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

__
SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

__
HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.