Location: MODENA, Italy 600 sqm 2014
Client: INRES COOP
Type: Hospitality

The multifunctional space at I Gelsi Shopping Mall in Modena has risen to precise challenges. The first one was crafting a space that is flexible enough to accommodate various activities, such as retail, informal dining, networking, and relaxation all without exceeding cost or complexity.

The second one was designing an open and airy environment but nevertheless providing areas perceived as private and personal by customers. This was done carefully in order to make up for the absence of natural light.

Area-17 meets these expectations with an essentially furnished space, where simple elements and neutral surfaces can be easily moved and readjusted according to specific needs. A bold selection of vibrant colors defines the different areas according to their main function, while the bright shade of natural wood unifies the space and evokes a feeling of wellness and deep relaxation.

Featured

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.