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Location: LONDON, England 40 sqm 2013
Client: Giada SPA
Type: Retail

In 2013, Harrod’s launched the Denim Gallery, an in-store menswear department dedicated to denim. Area-17 entered the legendary London shopping temple to design Jacob Cohen’s boutique within the gallery.

The setup features minimalist furnishings made of shiny metal and precious wood, which reinforces the idea of the product as a luxury icon in the denim industry without interfering with the display.
“Omnia Omnibus Ubique”: Everything, For Everyone, From Everywhere. With this motto in mind, Charles Henry Harrod started the biggest European department store in the late 19th century. Seeing trusted jean styles sit side-by-side with exclusive designs, the Denim Gallery is a must-visit for all denim lovers.

 

 

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.