Location: SHANGHAI, China 500 sqm 2019
Client: Mia Fringe
Type: Retail

Inside Mia Fringe Studio guests will discover endless possibilities to express their creativity, and they will leave transformed into a surprisingly new version of themselves. Mia Fringe Studio is then an extraordinary place of research, discovery, and metamorphosis. Area-17 designed the beauty salon as an enchanted forest where this magic happens, with an overarching aesthetic clearly hinting to manga culture.

Botanical shapes pop up all around, from the glass partitions to the 3d ceiling fixture, from the hair saloon mirrors’ outlines to the bubble-rooms of the nail area. Here and there, candy-colored marble disks hang on walls, like magic fruits from a fantastic dimension. Three mysterious vertical figures at the hearth of the salon look like they may start dancing and talking at any moment, dragging clients into their dreamy manga world.
Mia Fringe Studio is also an extremely innovative project in terms of functions, as it combines traditional services such as Hair Saloon, Make Up, Nails, with new features that match contemporary needs, like classrooms for seminar sessions and meetings or the KOL shooting area, where influencers can make their videos using the fairy-tale background of Mia Fringe Studio environments.

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.