Location: BEIJING, China 600 sqm 2012
Client: Reignwood Group LTD
Type: Residential

In one of the most prestigious towers on Chang an avenue, Area-17 has designed the residence of a famous Chinese businessman, owner of Redbull China. The 600 square-meter apartment is pure luxury from the inside out.

A classical and sumptuous elegance dresses up the many rooms, all furnished with authentic New Classical Italian pieces by Asnaghi. Stunning antique Chinese rugs, sparkling chandeliers made in Murano, rich fabrics, precious silverware, and an eclectic collection of works of art refine the environment. The apartment features a formal dining and living room, a private gym equipped with multiple exercise machines, and a home cinema.

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.