The third edition of Watches & Wonders saw a new collaboration between Officine Panerai and Area-17. Again, Area-17 was in charge of the project management of the historic Maison’s pavilion.
Watches & Wonders is the Asia Haute Horlogerie Exhibition, held yearly at the Hong Kong Convention and Exhibition Centre.
This year Officine Panerai presents the new Radiomir 1940 and dedicates the thematic room to the intricate mechanisms of its exquisitely crafted timepieces.
During the past few years, the French maison has been successfully expanding its presence in the Asia-Pacific region with Area-17's supportive role involving both new openings and renovations.
A maison d'horlogerie belonging to Richemont Group was founded in 1868 with the name "International Watch Company." Over the years, the company established a tradition of producing Pilot's Watches.
A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment.
Panerai’s boutique in Singapore is located in the prestigious ION Orchard shopping centre, on the renowned Orchard Road. The design was created to highlight the transparency and luminosity of this space while the wide ledwalls inside the windows add a touch of dynamism to the display.
In 2020 Area-17 Architecture & Interiors oversaw the project management of the Moncler store inside the Vattanac Shopping Mall in Cambodia. Infused with slabs of black and white marble with polished chrome accents, its aesthetic talks about luxury and extremes at the same time.
Golden Goose pop up store opened inside the Haitang Bay Duty Free Shopping Complex in Sanya, China. A minimalistic box with an industrial flair, its aesthetic hints to shipment boxes containing something the receiver has long wished for.
The Iris Ceramica Group showroom in Milan is located in the city center, in an elegant building formerly occupied by a bank. The project by Area-17 Architecture & Interiors covers 750 square meters on three levels, each one with a specific functional vocation expressed through the interior design.
Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.
Area-17 has designed and realised a whole new interior concept for this 400 sqm, 4 stories, high-end residential property owned by a Chinese Fine Arts collector in Sha Tin Hong Kong.
Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.
Designed by Area-17 Architecture & Interiors for a womens' healthcare specialist, this private clinic in Hong Kong’s Central district is a well-matched combination of designer furniture, premium finishes, and original artworks.
