Location: SHANGHAI, China 150 sqm 2012
Client: Peuterey Group SPA
Type: Retail

Area-17 supported Peuterey entering the Asian market and oversaw the realization of the brand’s first Chinese boutique in Shanghai. The store is located in the Takashimaya Shopping Mall, a mall managed by Japanese investors, devoted to a niche public in the wide fashion market.

Velvety and luxurious fabrics define soft surfaces that pleasantly contrast the neat geometry of display units made of brass and cement. Soft and hard, matte and shiny, raw and refined, each element in the design of the interiors plays its role in the game of opposites, defining a space vibrant with energy. The palette of pale, warm neutral tones makes the brand’s collection stand out as the true protagonist of the space.
Area-17 acted as the project manager for Intrapresa S.r.l.

 

 

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.