Location: BEIJING, China 2'000 sqm 2008
Client: Reignwood Group LTD

Reignwood Theatre on East Chang’an Avenue is the Reignwood Group's world-class performing arts palace. It is equipped with cutting-edge stage facilities, audio equipment, and a unique conversion system that radically transforms the stage according to the event at hand.

Area-17 designed the theatre as a cultural platform for distinguished artists from all over the world, as well as the perfect venue for elegant social gatherings. Music, dance, drama, and other forms of artistic performance happen in a sumptuous environment with old European flair. Opulent materials and grandiose spaces perfectly meet the needs and expectations of the audience.

 

Featured

__
SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

__
SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

__
HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.