Location: SEOUL, South Korea 240 sqm 2013
Client: Private Client

Guided by a symbolic interpretation of a fantastic nature, Area-17 designed the concept for a chain of pilates studios in Korea.

Traditional elements from the natural environment suddenly reveal their magic side, turning into luminous surfaces. Shades of green and natural wood décor fill he room, in contrast with the dazzling shininess of the reception desk, which looks like a sinuous cascade of liquid metal frozen in time. Re:yoom’s layout is centered on the study of staff/clients and men/women paths and guarantees the appropriate privacy to the VIP areas with respect to the common rooms.

 

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.