Location: CASTELLARANO, Italy 150 sqm 2018
Client: GranitiFiandre SPA
Type: Retail

Area-17 designed the new showroom for SapienStone, the Italian brand that produces high-quality ceramic slabs for kitchen and bathroom applications. It is located inside an original country house at the foot of the Appennini.

The rustic interiors, with exposed brick vaults, beautifully contrast with the high-tech, contemporary appeal of the SapienStone products. Area-17 envisioned a kitchen counter that ideally extends to every room of a house:from the kitchen, to the dining and living. Different spaces are connected by the same ceramic volume that finds variable ways to support the cooking, dining, or relaxing experience.

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.