Location: GUANGZHOU, China 150 sqm 2013
Client: Satchi Co.LTD
Type: Retail

When asked for redesigning the retail image of the Italian accessories brand Satchi, Area-17 opted for an atmosphere of masculine and sober elegance, with a contemporary flair.

Area-17 designed a casual yet classy environment, where a flexible wall display system and tables of varied dimensions allow endless display solutions.
A wide range of materials – wood, fabric, travertine stone, brushed brass – creates an interesting and varied palette of brown and beige tones, which livens up every surface, from walls to the ceiling to the roof.

 

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.