Location: ORLANDO, Usa 140 sqm 2017
Client: StonePeak Ceramics INC
Type: Exhibition

Coverings is the most important trade event in North America for the ceramic and natural stone industry. The 2017 edition featured three stands designed by Area-17 for three renowned international brands, among which the Stonepeak Ceramics stand that was awarded with the “2017 Best In Show.”

The exhibition concept revolves around the idea of showing the product staged in a realistic high-end residential environment. From an architectural standpoint, the space is inspired by the archetype of a rural house. The stylized cabin shape is enhanced by the somber dark exterior finish. The exceptionally bright interiors provide a striking contrast that attracts visitors into the booth.
The interior features typical functions of a sophisticated yet welcoming residential environment. The central cut defines a precious entrance, which opens onto a kitchen and dining area on one side, and onto an informal living area adjacent to a refined "salle de bain" on the other side. Almost all the furnishing is custom made and includes Stonepeak Ceramics materials.

 

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.