Location: FLORENCE, Italy 6'000 sqm 2016
Client: INRES COOP
Type: Commercial

Cinoforum is meant to be a space where the relationship between human and animal is fostered by activities carried out independently or in collaboration with experts and dog trainers.

Playful, bright yellow, dog-shaped, giant silhouettes peek out behind the fence made of recycled materials, both a clear sign of the area and an invitation to go inside. A catchy theme slogan printed in maxi types characterized the preexisting building and harmonizes with the internal signage.

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.