Location: ARESE, Italy 300 sqm 2016
Client: Vaimo SRL

On April 2016, the first Dispensa Emilia restaurant designed by Area-17 opened in an exceptional location: Il Centro, a brand new shopping mall built on the area of the former Alfa Romeo factory and one of the biggest malls in Europe.

Dispensa Emilia is a modern take on the traditional tigelleria Emiliana. Quality is paramount in the new restaurant: quality of products and quality of design. The interiors, contemporary and functional, develop around a central island, where food is prepared in open view.
A rich color and material palette together with the strong presence of the shelves merchandized with their own branded products creates a welcoming and familiar atmosphere, which has always been one of the brand’s hallmarks. Among the custom-made furnishings, the lamps specifically designed by Area-17 on this occasion for Martinelli Luce have already been included in their new catalogue.
Above all, the new restaurant by Dispensa Emilia tells a beautiful story about Italian excellence and tradition. The Ferrari themed gallery wall establishes a direct connection with the other leading light of Emilia, intertwining present with past, and innovation with tradition.
But yet another thread links Arese with Modena: Enzo Ferrari was a racing driver precisely for Alfa Romeo, before becoming the father of the legendary red sport-cars. Whoever sits in front of the gallery wall cannot help but dreaming of other times and other spaces, where the excellence of the Made in Italy is rooted.

 

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.