Location: FLORENCE, Italy 500 sqm 2013
Client: INRES COOP
Type: Commercial

Since commercial spaces have become a consistent presence in daily routine, Area-17 commitment is inventing innovative solutions that anticipate customers’ expectations. In this spirit, Area-17 and INRES designed Moving Mall, a dynamic and flexible space meant to host temporary sales and events at Sesto Fiorentino Shopping Mall, Florence.

Moving Mall is conceived as a city square, its boundaries virtually defined by cement flooring and a suspended ceiling featuring wide circular wholes through which colored light falls down. Temporary activities happen inside glass cubicles, whose transparency effectively guarantees the visibility of messages and products. The commercial modules can be easily moved around throughout the space therefore creating various spatial configurations. As a consequence, event areas and relaxation areas are arranged according to changing schemes in endless combinations.

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.