Area-17 Architecture & Interiors is proud of making a contribution to the Panerai multi-storey flagship store in Canton Road, one of the most exclusive shopping areas in Hong Kong. On one side, the classic refined interiors refer to the brand identity, meanwhile on other side, technology and innovations are introduced by Area-17 on the 8th floor that offer an interactive and engaging shopping experience to the clients of the venue, on the first Panerai accessories room in the world.

Marino is a fast-casual dining concept for street seafood designed by Area-17 Architecture & Interiors. The interiors recreate a dreamlike atmosphere suspended between fantasy and reality. The decoration centers on a main character, Marino the fisherman ideated by the communication agency LIFE, that further develops into a detailed visual merchandising.

The new concept for Hema Mini, by Area-17, marks the end of a journey that Area-17 Architecture & Interiors and Alibaba took together in redesigning the group’s convenience store format. The new Hema Mini is a local store that is mainly targeting families located within residential neighborhoods.

Löwengrube breweries draw inspiration from traditional Bavarian bierstube and combine the idea of celebrating Oktoberfest all year long with the traditional sense of Italian warm hospitality. Area-17 Architecture & Interiors designed a flexible concept that adjusts to the two dining formats of the restaurant chain. The new concept characterizes them both with an iconic Bavarian aesthetic flair.

From Milan to Hong Kong: Area-17 has brought a classic of Italian lifestyle to the vibrant SoHo neighborhood in the busy Central district. The idea behind Bella Lee bar comes from the Italian aperitivo ritual and aims to create a space suitable for each moment around the clock. A playful mix of references that recall the traditional  aesthetics of the café, bar, and club designs reinforces this idea.

Inside Greenhills Villa, a balanced mix of classical and modern style effortlessly brings to life a feeling of old European sophistication, made of refined details and precious materials. In a space of 600 square meters spread over 4 floors, Area-17 has designed a residence that is truly a "home" for the family who lives in it, where representative spaces alternate with spaces for the family following the common thread of an airy central staircase that connects the different levels with their designated functions.

Kapuhala Koh Samui Tropical Farm and Training Retreat is a new boutique resort on Samui Island, featuring 5 luxury tent residences and 4 independent Seaview “farmhouses”, all with a breathtaking view of Chaweng Noi, one of the island’s most beautiful beach. The possibility of re-establishing a strong connection between human and nature was the main idea that guided the Area-17 Architecture & Interiors project, whose approach was focused on annulling the perception of the detachment between the serene outdoor environment and the comfort of indoor spaces.

K&Irene is a jewellery brand of French heritage that recently opened its first store at Peninsula Hotel in Shanghai. Area-17 Architecture & Interiors designed a new retail concept enhancing the brand identity as well as oversaw the realization of the Shanghai boutique. As a precious piece of antique jewelry, the more you get closer the more the store reveals itself in a combination of sophisticated details.

On May 2019, Panerai staged the “Survival Instruments for Modern Heroes” event at the Minsheng Art Wharf in Shanghai. For the impressive happening, the Italian luxury brand recreated an underwater labyrinth complete with aquatic creatures and deep sea caverns to highlight the potential of its diving watches and chronographs.

As workspaces have becoming increasingly hybrid environments, Area-17 Architecture & Interiors designed a 2019 Iris Ceramica stand where relation and exhibition live side by side up to blending together. The display happens within the rarefied complexity of an architectural landscape that defines both areas and functions.

Inside Mia Fringe Studio guests will discover endless possibilities to express their creativity, and they will leave transformed into a surprisingly new version of themselves. Mia Fringe Studio is then an extraordinary place of research, discovery, and metamorphosis. Area-17 designed the beauty salon as an enchanted forest where this magic happens, with an overarching aesthetic clearly hinting to manga culture.