Location: BOLOGNA, Italy 360 sqm 2019
Client: Iris Ceramica SPA
Type: Exhibition

As workspaces have becoming increasingly hybrid environments, Area-17 Architecture & Interiors designed a 2019 Iris Ceramica stand where relation and exhibition live side by side up to blending together. The display happens within the rarefied complexity of an architectural landscape that defines both areas and functions.

A neat outer shell borders three sides of the stand, which opens up completely on the main front with a floor-to-ceiling glass wall, revealing the preciousness of the interiors. The entrance is an invitation to discover the Iris Ceramica collection, hanging on the walls like in a museum exhibition itinerary.
The core of the stand is a fluid shape that encloses all the relational areas: from private meeting rooms to shared tables, from informal lounges to the open bar, ultimate functional and focal point. The interior design reminds of the atmosphere of an exclusive club, furnished with warm yet refined pieces. The walls’ curvy outline is echoed in the flooring’s oval inlays as well as in the upholstery. Colors are bright and saturated and enhanced by the contrast between textures and finishes. All the latest products find an application in the design, including the custom-made pieces of furniture, tailored with a new ceramic outfit for this specific occasion.

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RAVENNA, Italy 19'000 sqm 2017

ESP shopping mall in Ravenna doubles its size and services with a brand-new wing designed by Area-17 and INRES. 19'000 square meters, hosting 50 new businesses, makes of ESP one of the most relevant shopping mall in Italy, counting now over 100 stores. While harmonizing with the earlier architecture, the design is meant to provide strong visual evidence of the extension, to be read even on an urban scale.

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CUENCA, Ecuador 400 sqm 2016

When the Moscoso family bought the Palacio de Cristal in 1995 it was almost in ruins. They then started the transformation process that eventually would restore it to its former splendor. It took years of patient and caring work by Gustavo Moscoso and his sister May, supported by Area-17’s Enrico Tomidei, a team of artisan restorers and local craftsmen to fulfill the vision conceived by the Moscosos and to gather a refined selection of unique pieces of furniture, chosen with the help of interior decorator Julio Vinueza.

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FORMIGINE, Italy 6'500 sqm 2017

Formigine Ipercoop is the first Coop’s supermarket designed to be LEED Gold certified. From the exteriors to the interiors, each planning decision made by Area-17 and INRES focused on a logic of environmental sustainability and energy saving. A real tree embedded in the design of the façade reminds us of all the efforts made to think of architectural solutions in respect of the natural environment.