Location: SHANGHAI, China 350 sqm 2013
Client: Milano&Design Co.LTD
Type: Retail

Area-17 rethought the store design of Milano&Design, one of the brands of the Chateau d’Ax Group. The 350 square-meters showroom in Shanghai was designed to recreate the warmth and comfort of a classy, homelike environment. 

Pieces of furniture on display are organized into four living areas, each one separated from the other by see-through walls, which provide a functional background without interfering with the full perception of the space. The ceiling is a contemporary take on Italian traditional coffered ceilings and reinforces the idea of a spatial organization.
Material and finishes draw from a sophisticated palette based on brown and neutral shades. Paired with the essential design, they enhance at the most the appreciation of the products and the excellence of Made in Italy craftsmanship.
Chateau d’Ax is a well-known Italian upholstery brand with a widespread retail chain through Europe and Asia, counting more than 350 showrooms in China.

 

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