The new concept for Hema Mini, by Area-17, marks the end of a journey that Area-17 Architecture & Interiors and Alibaba took together in redesigning the group’s convenience store format. The new Hema Mini is a local store that is mainly targeting families located within residential neighborhoods.
In the process of defining an innovative approach to local shopping, Alibaba Group asked Area-17 to design a new concept for convenience stores located in business districts and office areas. Named 盒马 F2 - Fast & Freshade, it sees the first tangible application in a 400 sqm store in Shanghai highly specialized to meet the needs of a clear-cut target of young business-people.
Centro Nuovo Flaminia is part of a wider urban renewal plan concerning the former “Magazzini Generali” area at the South-West of Brescia city center. It occupies 27'000 sqm, among which 7'000 are dedicated to a Coop supermarket. The shopping mall, designed by Area-17 and Inres, is the focal and vital point of a great park and recreation area.
Located in the city center, the new supermarket Coop Busto Arsizio is the core of a wider urban requalification area. The store occupies the volume of a former factory and has been redesigned by Area-17 and Inres as a connection between the neighborhood and the new project area. Roof-to-ceiling windows dematerialize large portions of walls and engage interiors and exteriors in a uninterrupted dialogue.
Area-17 interprets the innovative Hema Robot Restaurant by Alibaba Group with an interior design and layout that enhance the high-tech character of the original concept. The newest location occupies the second floor of a branded space that Hema opened inside NECC – the new National Convention and Exhibition Center in Shanghai. Visited by millions of people, this is the perfect location for an environment unifying the brand’s core values and an experimental approach to hospitality.
Extracoop is the new format by Coop Alleanza 3.0, one of Italy’s largest retailers. It brings to life a new approach to the shopping experience in a supermarket. Inres and Area-17 developed a highly innovative layout to meet the needs of more aware customers with specialized stores in both food and non-food areas. The first three Extracoop opened in 2017 inside the greatest shopping malls in North-Central Italy.
ESP shopping mall in Ravenna doubles its size and services with a brand-new wing designed by Area-17 and INRES. 19'000 square meters, hosting 50 new businesses, makes of ESP one of the most relevant shopping mall in Italy, counting now over 100 stores. While harmonizing with the earlier architecture, the design is meant to provide strong visual evidence of the extension, to be read even on an urban scale.
Formigine Ipercoop is the first Coop’s supermarket designed to be LEED Gold certified. From the exteriors to the interiors, each planning decision made by Area-17 and INRES focused on a logic of environmental sustainability and energy saving. A real tree embedded in the design of the façade reminds us of all the efforts made to think of architectural solutions in respect of the natural environment.
MareMà is a shopping mall designed by Area-17 and INRES within Parco Commerciale Grosseto, a significant intervention of urban renovation of the area north of Grosseto.
Coop’s Supermarket Of The Future at Bicocca Village is conceived as an experimental arena where shopping logics are tailored to the expectations of a young and well aware public, used to have everything at a mouse click.
Area-17 and INRES took part in the requalification of the R-Nord building redesigning the gallery located on the ground floor, both architecturally and commercially. The renovation of the complex began a few years ago by the Comune di Modena through CambiaMo.
Cinoforum is meant to be a space where the relationship between human and animal is fostered by activities carried out independently or in collaboration with experts and dog trainers.
