Location: BRESCIA, Italy 27'000 sqm 2018
Client: Coop Lombardia
Type: Commercial

Centro Nuovo Flaminia is part of a wider urban renewal plan concerning the former “Magazzini Generali” area at the South-West of Brescia city center. It occupies 27'000 sqm, among which 7'000 are dedicated to a Coop supermarket. The shopping mall, designed by Area-17 and Inres, is the focal and vital point of a great park and recreation area.

The mall is surrounded by a complex and articulate system of cycle-pedestrian paths, which connects several crucial city’s districts. The architecture of the building follows this vocation and presents itself as an alternation of wood-effect beams and large-format digital prints reproducing the surrounding natural landscape.
The focus of attention is environmental sustainability, starting with a careful choice of materials and design solutions that reduces the visual impact of the building’s volumes, especially including loading and unloading area. The mall features top-notch energy-saving solutions: from LED lamp technology and photovoltaic panels to the realization of an extended low water-demanding green roof.

Featured

__
SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

__
SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

__
HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.