Centro Nuovo Flaminia is part of a wider urban renewal plan concerning the former “Magazzini Generali” area at the South-West of Brescia city center. It occupies 27'000 sqm, among which 7'000 are dedicated to a Coop supermarket. The shopping mall, designed by Area-17 and Inres, is the focal and vital point of a great park and recreation area.

Located in the city center, the new supermarket Coop Busto Arsizio is the core of a wider urban requalification area. The store occupies the volume of a former factory and has been redesigned by Area-17 and Inres as a connection between the neighborhood and the new project area. Roof-to-ceiling windows dematerialize large portions of walls and engage interiors and exteriors in a uninterrupted dialogue.

Area-17 interprets the innovative Hema Robot Restaurant by Alibaba Group with an interior design and layout that enhance the high-tech character of the original concept. The newest location occupies the second floor of a branded space that Hema opened inside NECC – the new National Convention and Exhibition Center in Shanghai. Visited by millions of people, this is the perfect location for an environment unifying the brand’s core values and an experimental approach to hospitality.

Area-17 designed a collection of limited-edition furniture for Ariostea, exploring the expressive potential of the ceramic material.

Area-17 designed the new showroom for SapienStone, the Italian brand that produces high-quality ceramic slabs for kitchen and bathroom applications. It is located inside an original country house at the foot of the Appennini.

The partnership between Area-17 Architecture & Interiors and Iris Ceramica Group continues with a renovation work that combines distinctive features of contemporary design with a great respect for what the brand means for its surroundings and the people living there. The refurbishment of the historic Iris Ceramica headquarters arises from two main needs: integrating the original building from the ’60s with the brand-new showroom’s volumes, and remodeling the interiors, which underwent a change in functions over the past decades. It also states the choice to consolidate a weighty brand identity and return it to employees and clients with a new, stronger visual image.

For the restyling of the Italian Ariostea headquarters’ interiors, Area-17 drew inspiration from the brand’s core values: technological innovation and maniacal attention to detail. The 2'000 sqm office building occupies 2 floors, connected at both ends by double-height volumes providing wide perspectives as well as a visual and physical tie among spaces.

Iris Ceramica stand designed by Area-17 for Cersaie 2018 demonstrates the ability of interpreting contemporary spaces using the ceramic material in an unexpected way. This year, the inspiration comes from the latest trends in co-working environments, where new ways of interacting and doing business ask for new architectural languages.

Area-17’s Fiandre USA stand at Coverings 2018 won the best Use of Storytelling award, as it featured a “Sophisticated and Sustainable Hub of Design Trends theme.” Inside, the multidimensional booth shows how beautiful products translates throughout a fitness environment from the lockers, to the showers, to the workout area.

Inside an ultramodern skyscraper at the hearth of Xi'An financial center, Area-17 designed an iconic workspace for an eclectic client, defining a new balance between contemporary and luxurious.

Area-17 oversaw the development and project management of the first international restaurant owned by Michelin-starred chef Björn Frantzén. From Stockholm, in Hong Kong he presents his minimal cuisine born from the fusion of Western and Eastern culinary tradition.

As the universe of pop up stores gets more exciting every day, many famous brands have been exploring this retail concept to spice up the classic shopping experience. Area-17 designed a captivating 100 sqm pop up store for Asian luxury brand Shanghai Tang in SKP, one of the largest high-end shopping mall in Beijing.