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SHANGHAI, China 350 sqm 2016

Area-17 designed the Ellai stand for Kitchen & Bath China 2016, which opened at the Shanghai New International Expo Centre on July 1st, 2016. Fully in line with the brand’s motto – Live life –, Ellai Booth is inspired by the idea of the visit as a discovery.

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Area-17 was invited to submit a proposal for the image of a new boardwalk connecting two buildings of the Ferrari factory in Maranello. The proposal aims to aesthetically qualify a space of high visibility through a design that evokes the brand’s values, hinting to innovation, technology, and Italian character.