Combining traditional Chinese elements and contemporary materials to express the brand’s long tradition and its advanced technologies research, Area-17 defined a new customers experience in the showroom of Monopy, leader bathroomware producer.
The second Jacob Cohen Japanese boutique opened in Osaka inside the prestigious Herbis Plaza shopping mall. Area-17 reinterpreted the traditional concept introducing a ceiling feature of a great visual impact.
On April 2016, the first Dispensa Emilia restaurant designed by Area-17 opened in an exceptional location: Il Centro, a brand new shopping mall built on the area of the former Alfa Romeo factory and one of the biggest malls in Europe.
Cinoforum is meant to be a space where the relationship between human and animal is fostered by activities carried out independently or in collaboration with experts and dog trainers.
Area-17 designed the Ellai stand for Kitchen & Bath China 2016, which opened at the Shanghai New International Expo Centre on July 1st, 2016. Fully in line with the brand’s motto – Live life –, Ellai Booth is inspired by the idea of the visit as a discovery.
Area-17 was the project manager for the renovation of Prada boutique in Canton Road, a Hong Kong major tourist hub complete with many upscale shops and landmarks.
Following the success of the Naknor project, Hebei Good Hope Cape Logistics Co. LTD Group from Xingtai, south of Beijing, asked Area-17 to design its international logistic center, which serves the whole region.
Area-17 was invited to submit a proposal for the image of a new boardwalk connecting two buildings of the Ferrari factory in Maranello. The proposal aims to aesthetically qualify a space of high visibility through a design that evokes the brand’s values, hinting to innovation, technology, and Italian character.