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FIORANO MODENESE, Italy 5'000 sqm 2018

The partnership between Area-17 Architecture & Interiors and Iris Ceramica Group continues with a renovation work that combines distinctive features of contemporary design with a great respect for what the brand means for its surroundings and the people living there. The refurbishment of the historic Iris Ceramica headquarters arises from two main needs: integrating the original building from the ’60s with the brand-new showroom’s volumes, and remodeling the interiors, which underwent a change in functions over the past decades. It also states the choice to consolidate a weighty brand identity and return it to employees and clients with a new, stronger visual image.

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CASTELLARANO, Italy 2'000 sqm 2018

For the restyling of the Italian Ariostea headquarters’ interiors, Area-17 drew inspiration from the brand’s core values: technological innovation and maniacal attention to detail. The 2'000 sqm office building occupies 2 floors, connected at both ends by double-height volumes providing wide perspectives as well as a visual and physical tie among spaces.

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MILAN, Italy 210 sqm 2018

The new Jacob Cohen boutique opened in Milan in via della Spiga, at the very heart of the Fashion Quad. The new store is spread over 200 sqm and over two storeys, where Area-17 combined the richness of details to neat geometries of linear elements and surfaces, according to a color palette which deftly mixes deep blue, gold, and neutral shades of beige and browns, giving that sense of preciousness and laid-back elegance that has always been the brand’s hallmark.