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MODENA, Italy 12'000 sqm 2017

Extracoop is the new format by Coop Alleanza 3.0, one of Italy’s largest retailers. It brings to life a new approach to the shopping experience in a supermarket. Inres and Area-17 developed a highly innovative layout to meet the needs of more aware customers with specialized stores in both food and non-food areas. The first three Extracoop opened in 2017 inside the greatest shopping malls in North-Central Italy.

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SHANGHAI, China 600 sqm 2017

Area-17 designed the Shanghai-based purchasing headquarter of Lojas Renner , leading South American fast-fashion company. Inspired by the concept of cooperative working, the layout consists of a vast, uninterrupted environment. Furniture is arranged to guarantee the maximum flexibility, while only few areas are devoted to specific functions. The graphic’s design plays a major role in clearly defining the space usage, as in the case of the mail area.

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HONG KONG, China 60 sqm 2017

Regina Miracle is a fast-growing Asian brand creating simple, elevated essentials that provide comfort and optimal support for the modern girl. It roots in quality, integrity, and technological innovation. Area-17 designed the concept for the brand’s new stores drawing inspiration from the product itself and its target: a simple, homelike, and comfortable environment, which at the same time conveys an idea of a contemporary femininity and dynamism.

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SHANGHAI, China 600 sqm 2017

The new flagship store in Shanghai strengthen Calvin Klein positioning in the global fashion market. It represents the brand's commitment to a strong consumer experience. Together with the Düsseldorf store, it is the first worldwide materialization of the innovative concept developed by Raf Simon, the brand’s new creative director.