Extracoop is the new format by Coop Alleanza 3.0, one of Italy’s largest retailers. It brings to life a new approach to the shopping experience in a supermarket. Inres and Area-17 developed a highly innovative layout to meet the needs of more aware customers with specialized stores in both food and non-food areas. The first three Extracoop opened in 2017 inside the greatest shopping malls in North-Central Italy.
Area-17 designed the Shanghai-based purchasing headquarter of Lojas Renner , leading South American fast-fashion company. Inspired by the concept of cooperative working, the layout consists of a vast, uninterrupted environment. Furniture is arranged to guarantee the maximum flexibility, while only few areas are devoted to specific functions. The graphic’s design plays a major role in clearly defining the space usage, as in the case of the mail area.
Regina Miracle is a fast-growing Asian brand creating simple, elevated essentials that provide comfort and optimal support for the modern girl. It roots in quality, integrity, and technological innovation. Area-17 designed the concept for the brand’s new stores drawing inspiration from the product itself and its target: a simple, homelike, and comfortable environment, which at the same time conveys an idea of a contemporary femininity and dynamism.
A vintage touch gives new life to this stylish apartment designed by Area-17 in the city center of Budapest. Lujza apartment is located in the romantic Palace District area, where historic buildings and stunning aristocratic palaces can be found at every turn.
Area-17 is glad to announce that Monopy Showroom has been awarded with the "Certificate of Excellence" by Architecture & Design Trophy Awards 2017.
A great thanks to Monopy for making this project possible, and to all Area-17 designers for their passion and enthusiasm.
The new flagship store in Shanghai strengthen Calvin Klein positioning in the global fashion market. It represents the brand's commitment to a strong consumer experience. Together with the Düsseldorf store, it is the first worldwide materialization of the innovative concept developed by Raf Simon, the brand’s new creative director.
The new Iris Ceramica showroom designed by Area-17 aims to establish a consistent and distinctive visual identity, expression of all the group’s varied collections and languages.
The new Iris Ceramica stand designed by Area-17 for Cersaie 2017 counts on the intense expressivity of products, which reveal themselves with no artifice.
As the third important commission concerning the Shui Wan 1979 complex in Shenzhen, Area-17 Architecture & Interiors designed the lobbies that give access to the three residential towers.